While embedding traditional HTML forms directly into emails isn't possible due to privacy restrictions, there are several effective alternatives that allow you to collect feedback from your audience in a compliant and professional manner.
We recently worked with a retail client to improve their marketing campaign metrics. The client was a medium-sized e-commerce platform that sold a variety of women's clothing. The first thing we noticed when reviewing their past campaigns was that they were always sending emails to their bulk opt-in list, with little to no segmentation of their audience.
Stop Guessing What Your Audience Wants. Every day, you put time, energy, and resources into your email marketing to get your audience to engage with your content. Metrics like open rates, CTR (Click-Through Rate), and CTOR (Click-To-Open Rate) can give you some insight, but they don't tell the full story about your content's quality. By adding surveys or polls to your emails, you can turn this one-way communication into a two-way conversation. This not only helps you gather valuable insights but also boosts engagement with your emails.