Often, the best marketing solutions are those that kill two birds with one stone. Email surveys, when used strategically, can do just that—enhancing event attendance while simultaneously boosting engagement with your email invites.
At every step of your user's journey, there is a risk of losing them. This is an unfortunate challenge we face daily as marketers. If one hundred users begin the journey, you might lose twenty after the first step, ten after the second step, and another ten before they complete the final step. In just three steps, you could easily lose 40% of your users.